While it makes good sense, to arrange a photo booth and produce branded snaps for social sharing, the buzz only lasts a short while. But how does one go about creating a successful brand activation? And how should you coordinate your SEO efforts to complement what your shopper sampling, digital marketing or consumer outreach has begun? They follow clear steps, as they create critically acclaimed activations suited to each individual business. They’ve had outstanding success building brand awareness in the minds of consumers.

We spoke with the people from Poppy’s Place about experiential marketing campaigns. If not centre stage- then certainly included alongside the people. Ideally- the Brand should be in the spotlight. One instant hit with event attendees, is anything which delivers a tangible memento. Therefore, an effective brand activation plan seeks to engage curious consumers with the intention of turning them into raving fans. An effective search engine optimisation campaign takes time to gain traction. Once the hashtags, tweets and shares start to abate, organic searches should be starting to grow.

How to Combine Brand Activation Marketing With SEOĪn effective example of brand activation marketing follows a tested and proven methodology, as outlined below.

Digital activation examples